Finding artist shows made easy
With thousands of events on offer, the Adelaide Fringe needed a solution that was simple for customers to browse and search for shows. Each user has different considerations based on whether they are booking a show in advance, finding a show for that night, searching for a particular genre, or even has particular accessibility requirements. This advanced filter system needed to allow users to easily segment the wide array of performances available.
More recently a new location-based feature, called “near me now”, was developed that will display shows at venues which are in the location proximity of the customer.
To assist users browsing through shows, a Favourites feature allowed the user to keep track of the shows that they were interested in seeing. This Favourites feature is also future proof and allows the user to access their favourites from previous Fringe seasons.
Algorithms ensure a ‘fair go’ for all Fringe artists
With so many artists competing for ticket sales, the Adelaide Fringe wanted to provide a level playing field for all artists and ensure customers get a wide variety of shows displayed. Katalyst developed a unique display algorithm which achieves this, and ensures there is not a display order that is favourable to one artist over another.