NATURAL look case study
 
NATURAL look is a range of quality hair and beauty products from Artav Australia. The NATURAL look web site was developed to cater for their rapidly expanding customer base, who were interested in finding out more information about their products, as well as specials, news stories and purchase information.

Brief
More than 10 different product ranges exist under the NATURAL look name, each with their own unique branding. The web site design needed to establish the brand for NATURAL look while being flexible enough to allow each product range's brand to show through.

Process
Katalyst worked in close collaboration with the client to arrive at the final solution, regularly meeting with the marketing department to ensure that a thorough understanding of the different ranges was gained. This enabled each product to stay closely aligned with it's own branding, an important goal for a site with so many products.

Results
The design, based around a four square grid, proved to be an ideal solution as it gave the site the flexibility to portray different types of information graphics, presentation graphics and colour blocks to re-enforce the product's branding successfully.

There are future plans to develop the NATURAL look site into an e-commerce store based on the amount of business the site generates. Artav Australia receive an average of 50 enquiries per week from the site.

www.naturallook.net