FruitVilla

FruitVilla is a wholesale and retail supplier of fresh and pre-cut fruit and vegetables. Their existing operations are focussed in the Southern Adelaide suburbs.

Challange
FruitVilla approached Katalyst to develop an online presence with 3 major goals.

1. To provide information about the range of services offered by FruitVilla.

2. To provide e-commerce facilities for wholesale customers to place orders for their products online

3. To allow retail customers in Adelaide's Southern suburbs to also order fresh fruit and vegetables from FruitVilla via the Internet.

One of the key requirements was that the site had to be able to be administered by someone with a low to medium level of technical skills.

Solution
Katalyst developed a branded online solution for FruitVilla. One of the first decisions Katalyst made was to separate the service information from the e-commerce functionality. This was in recognition of the fact that people using FruitVilla's site for e-commerce will have no interest in their services and this approach allows the e-commerce facility that was totally focussed on the online store.

The e-commerce facility was developed so that both wholesale and retail customers could use the same site, but be presented with different products and different prices. This was achieved through the use of a user registration system.

The site administration system was developed so that products could be added, deleted or modified within 60 seconds. Other admin functions included the global update of all products, user management and online store order review.

FruitVilla's staff have been impressed with the final product. Staff training on maintaining the entire e-commerce site took less than 4 hours. They now have a fully operational online store that is adding value to the FruitVilla business.

Currently in Redevelopment.