Atlantic DVD Case Study Atlantic Video is one of the top video rental companies in South Australia, and with 3 stores has recently moved heavily into the DVD sales and rental market. An online e-commerce web site specialising in the sale of DVDs was a key part of their future growth plans. Atlantic Video Awards    Winner of South Australian "Video rental store of the year" 1999,2000,2001,2002    Winner of Australian "Video rental store of the year" 2002 Brief Atlantic Video approached Katalyst Web Design in September 2001. They had an e-commerce web site under development with another company, who were unable to complete the site's development. They asked whether Katalyst would be willing to take over the site's development and improve its look and functionality. The key requirements for the site were for it to be fast to load, easy to navigate and a vibrant and colourful experience for site visitors. This last point was seen as critical for Atlantic to differentiate itself from its competitors in an increasingly crowded online DVD marketplace. Results    Website redeveloped from the ground up, both the design and the back-end set-up    Redeveloped site launched within 10 weeks of commencing project    Providing ongoing advice regarding cost-effective advertising options, streamlining order fulfilment and ideas for site redevelopment. Milestones    More than half a million page views per month    Multi-million dollar turnover    No. 2 online retailer in South Australia    No. 2 online DVD retailer in Australia www.atlanticdvd.com.au