Web Design

Katalyst provides a complete range of web design services to our clients. This includes:

Graphic Design
This involves the integration of your corporate brand, functionality requirements and site requirements with the information architecture. The result is a professionally designed site, high in quality and appropriate for your needs.
Some examples of good site design include the following:
Wamphyri Works
Mind Matrix

Interface and Navigation Design
Having a well-designed web site containing lots of interesting information is useless if no one can locate that information.
Katalyst will advise you on how to optimally arrange the content of your site for maximum impact. Navigation should be simple and intuitive, minimising the possibility of potential customers leaving your site in frustration, unable to find the information they seek.

Strategic Internet Advice

Are you uncertain about how the Internet can help your business? Do you think you need a web site, but aren’t exactly sure what information you should include on there? Perhaps you already have a web site which is not working for you? What does and doesn’t work on the Internet?

You cannot be expected to keep up to date with the latest advances and techniques on the Internet. That’s what Katalyst is here for. Our experienced staff can answer all of your questions and will work with you to create a clear and concise plan for the development of your business’ web presence.

Katalyst can provide you with advice on how your business can best take the best advantage of the Internet.









 

Database/Ecommerce

Katalyst has experienced programming staff developing custom-made web applications for our clients. We also have a range of ready-made, highly customisable web applications that can be quickly and easily added to our client’s web sites.

These applications include:

	Email forms
	Forms linked to databases
	Search Functions
	User Management (so you can have password-protected content or sections to your site)
	Shopping Cart Facilities
	Online Forums
	News Engine
	Site Administration Tools
	Contact Database
	Action Item Database
	Project Management Tools

The inclusion of appropriate web applications increases the amount of user interactivity on your site, increases the control you have over the site content and decreases your ongoing site maintenance budget.


 

Presentations

Katalyst can create visually stunning presentations for your business.

	PowerPoint documents for display in your clients’ conference rooms
	Flash presentations sent via the Internet
	Promotional CDs, providing your customers with something they can take with them, along with the possibility of an interactive experience.

We have a high level of experience in all aspects of presentation creation:

	Macromedia Director
	PowerPoint
	Promotional CD ROMs
	CD Artwork

Usability Testing

Creating a web presence you “think” your customers will like and find easy to use is one thing, but testing the site on your actual customers or focus group prior to site launch is even better.

Katalyst has in depth experience in organizing usability testing to ensure that your major customer groups can successfully navigate your site and perform a number of simple tasks (e.g. “find out how much product X costs”). This information is used to optimise the site structure to maximise the likelihood of your customers finding the information they want, as quickly as possible.

Statistical Analysis (site log analysis)

Katalyst offers in-depth analysis of the users who visit your site. These stats include:

	Total number of site visitors
	Most popular site areas
	Most popular site products/services
	County of origin of site visitors
	Number of repeat visitors
	Total Number of orders/sales (for e-commerce sites)

Tailored statistics can be recorded and presented dynamically, allowing you to quickly view any measurable value.

Search Enging Optimisation

How do people find your web site when they are in need of your products and/or services but do not know your business exists?
They usually visit one of the numerous search engines (e.g. www.yahoo.com) and search for your products/services using various keywords.

Site and Database Hosting

Katalyst has its own highly secure web servers available to host your web site 24x7. These servers are:

	Highly Secure
	High Availability/Reliability
	Large Bandwidth to the Internet
	Fast
	Low Base Load
	Inexpensive

As part of our service, Katalyst will arrange for the registration of your preferred domain name for your business, be it .com.au, .net.au, .com, .net, .org

Contact us to find out how simple and inexpensive it is to have your site running off our web server.

Please click on any of the services appearing in the list above for information about that service.

This section outlines the services offered by Katalyst. These services have been categorised into Creation and Optimisation services.

"Creation"services are defined as those used to create an end product, be it a report on your Internet strategy, a web site, a presentation or a promotional CD.

"Optimisation" services are those we employ to make your existing web sites even better. This is through analysis of the current content, usability testing, site visitor log analysis and improving your web server performance.